Avant-Garde Challenge

An impressive cultural tradition has been inspired by the spirit of experimentation and discover. It is characterised by the instinct not to be content with the generally global order.
Daring, audacity and testing the boundaries of reality form the motto for the artists and scientists of this tradition, as well as their patrons.
Authority is the next idea rejected by the avant-garde. By literally taking the lead, it follows nobody. Accordingly, the only thing worth referencing is the author of the work of avant-garde art himself.
Daring combinations
Wenge inlay circles on a floor of marble slabs with a broad sweep introduce accents to the hall’s monotonous marble surface.
Optical illusion
Using three different wooden materials, a three-dimensional spatial effect is achieved on the floor plane.
Anything goes
An Indonesian teak bathroom floor where a mosaic of tiny Terazzo type tiles are skilfully integrated and forms the drawing of a peacock’s tail.

Trompe l’oeil

They are inspired by everything paradoxical. Trompe l’oeil - in this tradition, the optical illusion is not an entertaining trick, but an intriguing mirror of a different reality. High precision of craftsmanship and quality of materials are instrumental in this experiment.
Seeking means within their narrow artistic practice of getting closer to people, back in the day avant-garde switched from visual art to fashion. It was here, in haute couture, that it was able to challenge taste – by proving that the latter is not a criterion.
Haute couture’s queen of punk Vivienne Westwood once said that, “I am a great believer in copying - there has never been an age in which people have so little respect for the past. By trying to copy technique, you build up your own technique - I was finally able to produce a silhouette that hadn’t been done before, nor could it have been, because it was a synthesis put together in the present”.

The essence of freedom

The ability to dictate your own rules is the essence of freedom, which makes avant-garde so attractive. So much that L’Homme qui marche I by the Swiss sculptor Alberto Giacometti became the most expensive work of art ever sold at auction at Sotheby’s. Its purchase was an act of uncompromising audacity worth 65 million pounds sterling. Currently, eight out of the ten most expensive works of art in the world were avant-garde back in their day.
The central and revolutionary form of the avant-garde is the square. The black square.

Parquet patterns

Avant-garde parquet patterns are dominated by audacity - daring games not only with proportions, but also with wood colours, finishing, surface relief and combinations with materials of a different character such as metal, marble or stone tiles.

Daring combinations

Wenge inlay circles on a floor of marble slabs with a broad sweep introduce accents to the hall’s monotonous marble surface.

Optical illusion

Using three different wooden materials, a three-dimensional spatial effect is achieved on the floor plane.

Anything goes

An Indonesian teak bathroom floor where a mosaic of tiny Terazzo type tiles are skilfully integrated and forms the drawing of a peacock’s tail.
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